Jake, a young boy passionate about Lego, made a stop-motion Lego movie that went viral online. Initially, Lego’s legal team sent him a cease-and-desist letter, demanding he remove the video due to intellectual property concerns.However, a new executive at Lego saw the potential in fan-made content and argued for encouraging such creativity instead of stifling it. This shift led Lego to support and promote fan-created Lego movies, transforming their approach.Years later, Jake became a leading fig
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Jake, a young boy passionate about Lego, made a stop-motion Lego movie that went viral online. Initially, Lego’s legal team sent him a cease-and-desist letter, demanding he
Vusi Thembekwayo. Vusi Thembekwayo · Original audio. Jake, a young boy passionate about Lego, made a stop-motion Lego movie that went viral online. Initially, Lego’s legal team sent him a cease-and-desist letter, demanding he remove the video due to intellectual property concerns.However, a new executive at Lego saw the potential in fan-made ...
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