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17 小时
Inside Nuuly and Graza’s responses to TikTok users’ embarrassing stories
Nuuly and Graza embraced their connection to two viral videos that came out of TikTok’s latest trend, in which users describe ...
22 小时
5 ways financial brands are connecting with Gen Z
Appearing at events like the F1 race has allowed Mastercard to grow its brand value in the eyes of fans who are often Gen Z, ...
18 小时
How Adobe drove a 57% increase in email click rate with generative AI
Generative AI can empower marketing teams to quickly produce, scale and personalize assets, something a majority of consumers ...
10 小时
Unlocking retail media’s full potential: A guide to effective strategies
Retail media channels offer shopper-appreciated personalization and consumer privacy while leveraging full-funnel marketing, ...
10 小时
J.P. Morgan adds The Martin Agency to its roster
J.P. Morgan has added The Martin Agency to its roster to work on its wealth management business after a competitive review.
22 小时
Inside Vodafone’s AI-generated ad—how it was made and its place in the creativity debate
Vodafone says spot was created entirely with AI-generated imagery as industry still grapples with public perception around ...
14 小时
11 creative campaigns to know about today
Kahlúa’s holiday ornaments and Oatly’s campaign to replace dairy milk and cookies for Santa with oat milk and croquembouche.
17 小时
Publicis’ Arthur Sadoun says Omnicom-IPG deal should be ‘a lot of fun’ and ...
Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...
15 小时
Agency news you need to know this week
Horizon has launched a new full-service creative agency called One Horizon, which is meant to integrate Horizon’s media and ...
12 小时
Watch the newest commercials from QuickBooks, Dick’s, Duluth Trading Company and more
A few highlights: Duluth Trading Company illustrates “what 11th-hour holiday shopping feels like.” QuickBooks encourages you ...
Opinion
21 小时
Opinion
The CMO agenda for 2025—balancing AI with the human touch
The CMO agenda for 2025 is defined by complexity but also by immense opportunity in the context of the need to be more ...
21 小时
The 5 best rebrands of 2024
Reddit’s impressive rebrand, launched at the end of 2023 (after Ad Age’s 2023 year-in-review stories were published), took the online community brand’s busy universe of visual iconography and ...
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