We needed to demonstrate to the common-man investor that with Upstox, stock trading is very easy, to bring alive the proposition of 'Start Karke Dekho' (start it out). Stocks intrigued them, but they ...

The task was to make a seemingly complex stock-trading process seem easy and comfortable for Indians. Upstox platform was positioned as "Easy Hai, Start Karke Dekho" (Just start trading. It's easy!).