In 1941, a whole print-run of The Tale Of Peter Rabbit was lost in the bombing ... is the oldest licensed character in the world 15. Over 45 million copies of The Tale Of Peter Rabbit have been ...

We were tasked with telling the story of Peter Rabbit, perhaps the most iconic character in the Beatrix Potter canon. Equally important was finding a fresh and relevant creative direction that did ...

or Peter’s perseverance and bravery that finally saves the day… alone they are each amazing, together they are unstoppable! Peter Rabbit BRAVE ... is a brand new character created especially ...