In China's overheated bubble tea market, Mixue Group stands out for its big success. Often dubbed the “Pinduoduo of milk tea” – drawing parallels to the e-commerce giant known for its cut-to-the-bone ...
A successful IPO could provide the necessary capital to accelerate its growth and enhance its brand recognition. Details: Mixue Group primarily sells freshly made fruit drinks, tea beverages, and ice ...
Starting as a small shaved ice stall, ice cream and tea chain Mixue has surpassed its rivals in China’s bubble tea market thanks to its affordable products, costing just US$1. Bubble tea, the drink ...
For example, a Mixue vanilla soft-serve ice cream costs a mere RM2; whereas their classical milk tea with toppings costs just RM6.50 for a large serving (half of what is being offered by others ...