Cause-related marketing is hard to pull off for many reasons, from conflicting stakeholder desires to potential backlash to ...

If you've just added the not-so-simple task of "Marketing Campaign" to your to-do list, you might find yourself struggling to get started. Planning an entire campaign is no easy feat, and it can be ...

As you develop new plans and programs for 2025 (or refine your current strategy), the following seven tips will help you take ...

Marketing and Campaign Planning Calendar provides a framework that helps align marketing efforts with key periods, such as ...

Successful campaigns tend to be carefully researched, well thought-out and focused on details and execution, rather than resting on a single, grand idea. Planning a marketing campaign starts with ...

The expected reach of influence i.e. restricted to a local community or a mass population is also important to be considered in advance before planning out a marketing campaign.

From identifying your goals to choosing the right platforms, this how-to guide breaks down essential steps to maximize your marketing efforts.

The series transcended language and culture, and it delivered the marketing equivalent of gold for its sponsor. The brand lessons from that campaign and others from the Winter Olympics should serve as ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to ...

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