In the entertainment industry, the popularity of live streaming as a format has been linked to the gaming world. Almost thirty percent of internet users worldwide watched live streaming content ...
With its real-time interactions and social engagement, live streaming is revolutionizing the way people consume media. In China, this video format is taking the center stage: in 2023, 75 percent ...
With increasing internet penetration, smartphone usage, and the proliferation of video-driven platforms, live streaming has become an integral part of marketing strategies. For Indian advertising ...
What is different with Periscope is that it enables the brand to have a more authentic voice since the stream is live. The Periscope strategy is the latest example of how Mountain Dew continues to be ...