Loyalty has become increasingly valuable from a conversion, customer lifetime value and marketing efficiency perspective.

Blogging may seem old school compared to the rising wave of AI-powered marketing innovations, but if there’s one lesson to ...

CX: Supply chain plays a strategic role in enriching consumer experiences and driving brand loyalty for firms. Unlike in the ...

Marketing teams need to master the balance between performance marketing and strategic brand-building activities so they can ...

Interviews: According to the IQVIA 2024 report, the global consumer healthcare market is valued at over USD $700 billion, ...

Awareness, consideration, traffic, conversion, repeat and loyalty are all ingredients of selling more. They may be markers of ...

In today's fast-paced and highly competitive market, businesses must stay ahead by making informed pricing decisions. This is ...

At the recent Benzinga Future of Digital Assets event, Alex Salnikov, co-founder and chief strategy officer of Rarible, ...

Loyalty cards were once a way to reward repeat customers, but the data they produce is now a lucrative revenue source for supermarkets ...

Cannabis brands tackle customer loyalty issues with education, rewards, and personalized marketing amid a fragmented market ...